Рынок VR в 2024 конечно просел, но не настолько, как хотелось бы фанатам "виар не нужен", всего на 12%. При этом доля Meta/Quest выросла до 84%. Больше всего пострадали Vision Pro, но даже там есть место для оптимизма — упали продажи в пользовательском сегменте, но довольно существенно выросли корпоративные продажи. Такое дорогое устройство, конечно, гораздо логичнее видеть как рабочий инструмент.

www.counterpointresearch.com/insight/global-xr-arvr-headsets-market-2024/

Global VR Market Declines 12% YoY in 2024; ‘AR+AI’ Smart Glasses to Take Centre Stage in 2025

Global VR headset shipments fell 12% YoY in 2024, marking their third consecutive year of declines due to the continued weak consumer demand.Meta continued to dominate the global VR market in 2024, capturing 77% of the shipments.In Q4 2024, the availability of the Meta Quest 3S boosted Meta’s market share to 84%.Shipments of Apple’s Vision Pro declined in Q4 after the initial hype. However, its enterprise sales saw an uptick.The global AR smart glasses market faced challenges in 2024, but we expect that the integration of AR and AI, along with new market entrants, will drive over 30% YoY growth in shipments through 2026.Seoul, Beijing, Buenos Aires, Fort Collins, Hong Kong, London, New Delhi, Taipei, Tokyo – March 18, 2025Global virtual reality (VR) headset shipments fell 12% YoY in 2024, the market’s third consecutive year of declines, according to the latest update from Counterpoint’s Global XR (AR/VR) Headset Model Tracker. In Q4 2024, the shipments fell 5% YoY. Hardware limitations, lack of compelling VR…