October 17, 2023

По данным Similarweb (им можно доверять, но очень относительно) трафик твиттера за год после покупки снизился на 14% в мире, а в штатах на 19%. Но есть и плюсы — трафик на страницу профиля Маска вырос на 96%.


One year post-acquisition, X traffic and monthly active users are in decline, report claims

Despite proclamations from X CEO Linda Yaccarino that usage of the social network was at an all-time high this summer, a new report is throwing cold water on those claims, saying that X usage has actually declined on all fronts, across both web and mobile. According to data from market intelligence firm Similarweb, X’s global website traffic was down 14% year-over-year in September, and U.S. traffic was down by 19%. On mobile devices in the U.S., performance had also declined 17.8% year-over-year, based on monthly active users on iOS and Android.